Google Zone?

I was talking to G about her classes and she told me about this concept that she had learnt where projections of the future saw that there would be two major content providers in the future - either Google or MSN.

Ofcourse this was a bleak picture to me because if the only, truly free and unbridlled domain in this world was then going to be duopolized by these two, what would happen to free speech and the little guys opinions? But I was feeling better rather quickly because this wasn't the first time someone tried to seize the internet and make it their own, it has happened before and what's more, the internet has overcome every such attempt.

But the question is how will it do so this time? How will we netizens (I hate these kinds of words but they convey the point rather efficiently) play a role in this? What do we lilliputs have in our basket of tricks that will enable us to thwart the efforts of these giants? ANY thoughts are welcome on Imagine Carbon, our Google-sponsored blog site.